Content is King, but in 2023 is it still sitting on the throne?

How relevant is content creation in 2023?

How relevant is content creation in 2023?

With the rise of social media and video platforms, creating visual and interactive content has become more critical than ever. However, it’s also important to note that how people consume and engage with content constantly evolves.

You’re Replacing Television

I think of social media platforms as large networks and creators as channels. This thought experiment helps you understand your role in the ecosystem.

Typically, a TV channel will represent a particular genre, you know what you’re getting. You may not enjoy each show, but you probably enjoy the overarching topic. TSN offers sports content. You probably don’t like all sports but you enjoy some.

Your content may be around Technology, Personal Development and Personal Branding. Your audience may enjoy some of it, but not all. But, people know what to expect when they view your content.

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The Audience Is Growing

To give a very straightforward answer to the topic of this post “how relevant are content creators in 2023”, extremely relevant and at a growing rate.

Brands are starting to wake up to the fact that people connect with people more than brands. Think of Elon Musk and Tesla. Gary Vee and Vayner. These are the low hanging fruit examples, however the philosophy is sound.

Connecting a personality people love to a brand is powerful and will continue to grow in 2023. The attention will continue to shift to influencers both large and small.

Take Advantage

There is no better time to begin the process of creating your personal brand. It’s a tried and true concept, with several platforms to build on all catoring to your strengths. Video, audio, written.

Your social profiles are your resume in 2023. Opportunities you didn’t know existed will find you if you build your brand in an intentional and strategic manner of the coming years.