Crush the Competition: Proven Strategies for Building Your Personal Brand

Not only is it a good idea to build your personal brand, but there are clear disadvantages for those who don’t curate their brand.

We’ve all got one, and some choose to manage it while others don’t.

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The first version of my personal brand was around Amazon reselling. I’ve pivoted from this, and that brand still is creating revenue through affiliate links from the software I used.

I then moved my attention to the crypto and NFT community and built a fantastic community around my core interests.

Utilizing Twitter Spaces, similar to Clubhouse (social audio), I host spaces daily, drawing an audience. Sometimes big, other times small. Both have advantages.

I am still on this journey, but I’ve learned a lot which I want to share.

Content

The first pillar of building your brand is content. Your content is your resume. We won’t dive into the nuances of building your profiles and the types of content to post. That is a topic for another day. To learn more, click here.

Your content speaks to your brand message. Your superpower comes in your ability to be consistent and disciplined.

Strategy

You may have the best content in the world, but if nobody sees it, growth will be difficult.

Create a funnel

This illustrates a pretty basic funnel, but it demonstrates the concept. Keeping it simple is always a good idea. Currently, my strategy is to lead people to my newsletter ultimately, but for many others, it is discord, a podcast or a website.

This exercise will create clarity for you, allowing you to shift your focus to where you’ll receive the most return.

Top of funnel

This is where you will create consistent content. People will learn about you through your content and click on your profile. When they click your profile, they should be able to dive deeper into your ecosystem.

As you can see, my substack is accessible through my bio.

Bottom of funnel

The bottom of the funnel is where you want to drive traffic too. Usually, this is a platform where you can collect your own information removing the algorithm from your success.

Repurpose

Repurposing content isn’t as easy as it may seem. You’ll lose in the long run by posting the same content on all channels. Each platform has a different algorithm and user.

Be thoughtful. Writing articles on Medium and using them in a newsletter segment makes sense. Most of your readers of the Newsletter aren’t reading your articles, which will ensure they are being fed the content.

Posting a video on Tiktok and then repurposing it on YouTube Shorts and Instagram Shorts can be dicey. I’ve done it, but the watermark likely limits the video's reach. Instead, use Capcut or another video editor.

Tweets are often reused as posts on LinkedIn & Instagram. Seemingly, if valuable, they’ve performed pretty well historically. Recently, we’ve seen Gary Vaynyercheck add scenic beach or city views with lofi music behind the tweets and post it as a reel.

TLDR;

1. Create Consistent Content
2. Build a Content Funnel
3. Repurpose Thoughtfully