Unlock the full potential of your digital presence

Breaking Down Your Digital Presence

Are you limited to one social platform? It’s not inherently bad or wrong. There are a couple of different theories depending on who you ask.

I’ve been studying this topic from the perspective of an NFT community member looking to expand their brand.

In reality, coming from the web3 space doesn’t affect your strategy much from someone building a personal brand from web2. There are some nuances, such as the profile picture aspect. Most of us in the NFT space use cartoon jpegs, not headshots. But, for now, we’ll leave that.

From my perspective, there are two most effective strategies.

Building Singularly

“Experts,” tell me that growing on one platform makes the most sense. I do see the logic and agree with it. However, I also believe the lateral strategy can work, which I’ll review next.

The benefit of focusing on a single platform is that all your content will be highly contextual. You’ll be able to spend all your time in the community on that platform, building your audience. Consistency will be easier to achieve, thus leading to better results.

Single platform benefits

• A better understanding of the platform’s algorithm
• Greater ability to reach a specific target audience
• Easier management

Building On Mulitple

Building on multiple platforms has apparent benefits, which we’ll discuss here. Still, it is essential to state that adding one platform is very different than adding 3–5, meaning there are levels to consider here.

Voices like Gary Vaynerchuk will resonate with the message you need to post multiple times daily on several platforms.

It’s important to state that both strategies have worked, and the real goal is to figure out what will work best for you.

Benefits of multi-platform

• Broader audience reach
• Increased visibility
• Protection against algorithm changes

Results

I have a presence on several platforms and can confirm that I’ve built up the most influential audience on Twitter, as that is where most of my time has been spent.

I’ve recently started creating LinkedIn content (let’s connect!), which has already yielded good results. In the short amount of time on the platform, I can see an opportunity to build an audience in the web3 space using the same strategy as on Twitter.

Post thoughtful content.
Reply to relevant accounts.

The aspect you may need to learn is utilizing groups.

My Recommendation
Try multiple platforms and see which caters to your style of communication. Build your audience on that platform, and move on to a second when you feel ready to expand. Rinse and repeat.

Bill Gates said, “Most people overestimate what they can achieve in a year and underestimate what they can achieve in ten years.”

Be patient, and stay consistent.

If you enjoyed this article, please subscribe to my newsletter to never miss out on exclusive content
http://mladek.substack.com